DFA Lifetime Achievement Award 2025

Renowned for championing the principle that design must serve people, his work seamlessly bridges the gap between social sciences and engineering, bringing a deep human perspective to product creation. His influential career includes pivotal leadership roles in the industry, such as Vice President of Advanced Technology at Apple, Executive at Hewlett Packard, and Founding Director of the Design Lab at the University of California, San Diego, which has inspired generations of designers, engineers, and business leaders worldwide. His ideas have been so transformative that “Business Week” (now known as “Bloomberg Businessweek”) once named him one of the world's 27 most influential designers.

NORMAN's exceptional contributions have been recognised with numerous honours, including lifetime achievement awards from ACM (Association for Computing Machinery), and the Human Factors and Ergonomics Society. His ongoing global impact is reflected in his advisory roles at leading institutions like Tongji University and the Hong Kong Polytechnic University.

The DFA Lifetime Achievement Award 2025 celebrates NORMAN’s profound legacy — a career dedicated not just to humanising technology, but to empowering us all through design that is intuitive, accessible, and deeply respectful of human experience. His pioneering concepts have become the foundational lexicon for the entire field, ensuring that his principles will continue to guide the creation of meaningful technology for generations to come.