KOBE PORT TOWER
MOTIVE Inc. / 日本
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DFA亞洲最具影響力設計獎 2025 l 優異獎 l 傳訊設計 | 形象及品牌
神戶港塔象徵希望的紅光意象，不但引領阪神大地震後的重建希望，亦成為這標識導引設計的指引力量。透過漸層色調、箭頭與低調的心形圖案，訪客動線變得直觀流暢；牆上的樓層指引亦呼應訪客記憶，以塔身輪廓呈現，將導覽化為一段充滿希望與溫度的感性旅程。
