Tsingpu is a leisure brand that combines hospitality and culture to offer authentic and human-centered vacation experiences throughout China. Wang Gongquan, a Chinese investor and entrepreneur, founded the Tsingpu brand, bringing together a group of businesspeople and creatives to curate unique and memorable hospitality products that accentuate the location, culture, and community in which each Tsingpu Retreat is located. The brand promotes a leisure lifestyle that returns to the basics and the original state. Most notably, besides leaders and investors in the hospitality industry, Tsingpu's management team also consists of an artist, poet, scholar, curator, new media expert, and senior manager trained in anthropology. As the brand's values and philosophy are reflected in the curation of its resort experience, the work of the eclectic team stands out as a desirable alternative in the travel marketplace for people who want an immersion in the local scenery and culture, as well as each of its well appointed and thoughtfully designed retreats.
Resembling the work of curation, which is about selecting, organizing, and looking after the items in a collection and exhibition, putting together elements of a vacation into a hospitality product that appeals to customers whose appreciate and embrace what their destination has to offer. From architecture to amenities in the guest room, and from customized excursions to local handicraft workshops, Tsingpu guests are offered world-class designs and curated experiences. Its Retreats, located in Lijiang, Suzhou, Taxia Hakka Village, and Yangzhou, were designed by world renowned architects such as Neri and Hu Architects, Hua Li, and Yoshimasa Tsutsumi. Its designer amenities offered in guest rooms are sold as merchandise. Tsingpu also organizes packaged tours with a stay not only at its Retreats, but also other areas in which Tsingpu does not own any properties. It has established itself as a trusted brand that offers some of the most original vacation ideas and curates genuine escapes that allow guests to get away from their daily grind and take their minds off the everyday.
It's a Lifestyle
Tsingpu prides itself in promoting a lifestyle. Its paid membership programme offers so much more than free vacations and loyalty rewards, as it encompasses experience workshop with a tea or calligraphy master, subscription to its in-house magazine, book club, farm-to-table food gift sets, invitations to thanksgiving dinners, talks, seminars, and recitals. As guests rediscover themselves as they take a break from the routine, they may bring home new-found interests or pursuits that continue to enrich their lives. Tsingpu vacations are curated to allow guests to renew their body, mind, and spirit.