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    mash up!!!asia, 1983ASIA / Mainland China
    mash up!!!asia, 1983ASIA / Mainland China
    mash up!!!asia, 1983ASIA / Mainland China
    mash up!!!asia, 1983ASIA / Mainland China
    mash up!!!asia, 1983ASIA / Mainland China
    mash up!!!asia, 1983ASIA / Mainland China

    mash up!!!asia

    1983ASIA / Mainland China

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    DFA Design for Asia Awards 2019 l Merit Award l Communication Design ▪ Identity and Branding
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    CHAOTIC HARMONY

    Combining Chinese calligraphy, Tai Chi, Japanese manga and K-pop in its logo, the design acknowledges the diversity of East Asian cultures. Mixing different typefaces and graphic elements, the mash-up aesthetics highlights the youthful energy of the region. The white on black colour scheme hints at metaphysical creativity of the universe.

     

     

    1983ASIA

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