The branding of this poverty alleviation project plays on the symbolism of stamps as the carrier of messages. This visual element unifies the whole visual communication design, from product packaging to the stationary set. The graphic, completed with students' handwriting and seal carving, evokes a sense of humanity. Designers avoid the use of mass printing companies in the production process. This poverty alleviation project aims to increase the sales of local products and services to boost the economy of rural villages in China.