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Artworks
Zen Freedom
HUISON design / ChinaFurther images
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DFA Design for Asia Awards 2019 l Bronze Award l Communication Design ▪ Identity and Branding
STROKE OF A GENIUS
For the brand image of Xi'an Hotel Chain, designers developed the concept around the Chinese character Zen. Embracing the philosophy of "more is less, less is more,'' designers return to their cultural roots. Chinese calligraphy of words from Buddhist literature are used as graphic elements to represent nine landscape themes. Ink paintings and calligraphy are incorporated into the interior space to encapsulate the unity of man and nature.
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