Frame by Frame, Effortlessly

Compact yet commanding, this next-generation mirrorless camera redefines what an entry-level device can be. Every line of its design speaks to movement—of the hand, the body, and the lens. The flat-topped form eliminates bulk, allowing microphones, rigs, and accessories to attach seamlessly, while its minimalist silhouette carries the calm precision of industrial design refined for the digital age. In your hand, it feels less like equipment and more like an extension of instinct—ready to film from any angle, in any light, at any moment.

What sets it apart is an attention to the new language of creation—vertical, spontaneous, and social. A front-positioned record button invites natural selfies and vlogs, while the new touch-panel interface automatically rotates its layout for vertical or horizontal shooting, anticipating the habits of a smartphone generation. Every gesture—zoom, swipe, tap—has been studied and translated into intuitive control. The grip, smooth yet stable, enables one-handed shooting without fatigue, turning casual filming into cinematic flow.

Inside its compact body, a 24.2-megapixel CMOS sensor and DIGIC X processor achieve 4K 30p footage from 6K oversampling and Full HD 120p slow motion, balanced by Dual Pixel CMOS AF II’s split-second precision. The result: videos alive with detail and immediacy. A centred tripod mount ensures perfect stability for vertical compositions, while quiet operation buttons allow discreet recording in any environment.

Aesthetically, the camera embodies a new neutrality—sleek enough to blend with urban fashion, refined enough to feel premium. Its clean surface conceals complexity, designed to belong in a studio or a street café alike. Even the packaging aligns with its ethos: lightweight, paper-based, and minimal in plastic.

Born from a design language that bridges craft and culture, it’s not just a camera—it’s a creative companion. One that democratises video expression across Asia and beyond, empowering a generation to capture the rhythm of everyday life, frame by effortless frame.