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Artworks
Nikasi
Shenzhen Tigerpan Design Co., Ltd. / The MainlandFurther images
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DFA Design for Asia Awards 2023 l Silver Award l Communication Design | Packaging
OUTSTANDING DESIGN
Traditional 2D labels have lost their impact in today’s saturated craft beer market, and so Nikasi, a pale ale, has adopted a bold 3D approach so as to look quite different. On the neck of the bottle is an embossed relief of Ninkasi the ancient Sumerian goddess of beer and brewing, and the intricate label reflects her garments while the bottle's unusual and original shape captures the beer's distinctive flavour. Most importantly, as a nod to eco-friendliness and sustainability, these bottles can be re-sanitised, relabelled, and recycled up to fifteen times.
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