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    Lemon no ki, HIDAMARI Ltd. / Japan
    Lemon no ki, HIDAMARI Ltd. / Japan
    Lemon no ki, HIDAMARI Ltd. / Japan
    Lemon no ki, HIDAMARI Ltd. / Japan
    Lemon no ki, HIDAMARI Ltd. / Japan
    Lemon no ki, HIDAMARI Ltd. / Japan
    Lemon no ki, HIDAMARI Ltd. / Japan
    Lemon no ki, HIDAMARI Ltd. / Japan
    Lemon no ki, HIDAMARI Ltd. / Japan
    Lemon no ki, HIDAMARI Ltd. / Japan

    Lemon no ki

    HIDAMARI Ltd. / Japan

    Further images

    • (View a larger image of thumbnail 1 ) TEAM GREEN X OPERA GIRL, STARLITE VISUAL COMMUNICATION LIMITED / Hong Kong
    • (View a larger image of thumbnail 2 ) TEAM GREEN X OPERA GIRL, STARLITE VISUAL COMMUNICATION LIMITED / Hong Kong
    • (View a larger image of thumbnail 3 ) TEAM GREEN X OPERA GIRL, STARLITE VISUAL COMMUNICATION LIMITED / Hong Kong
    • (View a larger image of thumbnail 4 ) TEAM GREEN X OPERA GIRL, STARLITE VISUAL COMMUNICATION LIMITED / Hong Kong
    • (View a larger image of thumbnail 5 ) TEAM GREEN X OPERA GIRL, STARLITE VISUAL COMMUNICATION LIMITED / Hong Kong
    • (View a larger image of thumbnail 6 ) TEAM GREEN X OPERA GIRL, STARLITE VISUAL COMMUNICATION LIMITED / Hong Kong
    • (View a larger image of thumbnail 7 ) TEAM GREEN X OPERA GIRL, STARLITE VISUAL COMMUNICATION LIMITED / Hong Kong
    • (View a larger image of thumbnail 8 ) TEAM GREEN X OPERA GIRL, STARLITE VISUAL COMMUNICATION LIMITED / Hong Kong
    • (View a larger image of thumbnail 9 ) TEAM GREEN X OPERA GIRL, STARLITE VISUAL COMMUNICATION LIMITED / Hong Kong
    • (View a larger image of thumbnail 10 ) TEAM GREEN X OPERA GIRL, STARLITE VISUAL COMMUNICATION LIMITED / Hong Kong
    DFA Design for Asia Awards 2022 l Silver Award l Communication Design | Identity & Branding
    Read more

    SHARP AND REFRESHING

    This brand identity for a lemon cake speciality shop in Tokyo conveys the freshness of locally grown produce and the sharp acidity of a lemon. Lemon tree thorns inspire the prickly visual line work motif used throughout, from the logo to marketing materials. Though simple, the clean thin lines on white pack a visual punch, and the design comes in two palettes: the black on white emphasises form, while the yellow on white brings out the zesty fruitiness of the lemon, which everyone who likes a good lemon cake can identify with. The result is an elegant modern brand identity.

     

    HIDAMARI Ltd.

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