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    SHICHIJOKANSHUNDO, HIDAMARI Ltd. / Japan
    SHICHIJOKANSHUNDO, HIDAMARI Ltd. / Japan
    SHICHIJOKANSHUNDO, HIDAMARI Ltd. / Japan
    SHICHIJOKANSHUNDO, HIDAMARI Ltd. / Japan
    SHICHIJOKANSHUNDO, HIDAMARI Ltd. / Japan
    SHICHIJOKANSHUNDO, HIDAMARI Ltd. / Japan
    SHICHIJOKANSHUNDO, HIDAMARI Ltd. / Japan
    SHICHIJOKANSHUNDO, HIDAMARI Ltd. / Japan
    SHICHIJOKANSHUNDO, HIDAMARI Ltd. / Japan
    SHICHIJOKANSHUNDO, HIDAMARI Ltd. / Japan

    SHICHIJOKANSHUNDO

    HIDAMARI Ltd. / Japan

    Further images

    • (View a larger image of thumbnail 1 ) TEAM GREEN X OPERA GIRL, STARLITE VISUAL COMMUNICATION LIMITED / Hong Kong
    • (View a larger image of thumbnail 2 ) TEAM GREEN X OPERA GIRL, STARLITE VISUAL COMMUNICATION LIMITED / Hong Kong
    • (View a larger image of thumbnail 3 ) TEAM GREEN X OPERA GIRL, STARLITE VISUAL COMMUNICATION LIMITED / Hong Kong
    • (View a larger image of thumbnail 4 ) TEAM GREEN X OPERA GIRL, STARLITE VISUAL COMMUNICATION LIMITED / Hong Kong
    • (View a larger image of thumbnail 5 ) TEAM GREEN X OPERA GIRL, STARLITE VISUAL COMMUNICATION LIMITED / Hong Kong
    • (View a larger image of thumbnail 6 ) TEAM GREEN X OPERA GIRL, STARLITE VISUAL COMMUNICATION LIMITED / Hong Kong
    • (View a larger image of thumbnail 7 ) TEAM GREEN X OPERA GIRL, STARLITE VISUAL COMMUNICATION LIMITED / Hong Kong
    • (View a larger image of thumbnail 8 ) TEAM GREEN X OPERA GIRL, STARLITE VISUAL COMMUNICATION LIMITED / Hong Kong
    • (View a larger image of thumbnail 9 ) TEAM GREEN X OPERA GIRL, STARLITE VISUAL COMMUNICATION LIMITED / Hong Kong
    • (View a larger image of thumbnail 10 ) TEAM GREEN X OPERA GIRL, STARLITE VISUAL COMMUNICATION LIMITED / Hong Kong
    DFA Design for Asia Awards 2022 l Merit Award l Communication Design | Identity & Branding
    Read more

    TRADITIONAL ELEGANCE

    This rebranding design for a long-established, Kyoto-based, traditional Japanese confectioner conveys the artistry of homemade desserts. The packaging uses the handwritten kanji character ‘seven’, part of the brand name, as the main visual element, and the logo is used on marketing materials from packaging to promotional leaflets.

     

    HIDAMARI Ltd.

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