KITAMURA Camera has their flagship store in Shinjuku in the heart of Tokyo. The concept behind the new logo is the camera obscura, from which the photographic camera originated, so the two intersecting lines represent light passing through the aperture or the lens, symbolised by the single parenthesis. The two lines and a curve also form the letter K for Kitamura.
The monochrome logo and simple, elegant typefaces in English and Japanese stand for heritage and trust, and Kitamura’s new, sophisticated image is attracting a younger clientele. The new logo on shopping bags, envelopes and folders, and solution bottles is the beginning of a new camera era.