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    Matsumoto Jujo, artless Inc. / Japan
    Matsumoto Jujo, artless Inc. / Japan
    Matsumoto Jujo, artless Inc. / Japan
    Matsumoto Jujo, artless Inc. / Japan
    Matsumoto Jujo, artless Inc. / Japan
    Matsumoto Jujo, artless Inc. / Japan
    Matsumoto Jujo, artless Inc. / Japan
    Matsumoto Jujo, artless Inc. / Japan
    Matsumoto Jujo, artless Inc. / Japan
    Matsumoto Jujo, artless Inc. / Japan

    Matsumoto Jujo

    artless Inc. / Japan

    Further images

    • (View a larger image of thumbnail 1 ) mt art project, iyamadesign inc. / Japan
    • (View a larger image of thumbnail 2 ) mt art project, iyamadesign inc. / Japan
    • (View a larger image of thumbnail 3 ) mt art project, iyamadesign inc. / Japan
    • (View a larger image of thumbnail 4 ) mt art project, iyamadesign inc. / Japan
    • (View a larger image of thumbnail 5 ) mt art project, iyamadesign inc. / Japan
    • (View a larger image of thumbnail 6 ) mt art project, iyamadesign inc. / Japan
    • (View a larger image of thumbnail 7 ) mt art project, iyamadesign inc. / Japan
    • (View a larger image of thumbnail 8 ) mt art project, iyamadesign inc. / Japan
    • (View a larger image of thumbnail 9 ) mt art project, iyamadesign inc. / Japan
    • (View a larger image of thumbnail 10 ) mt art project, iyamadesign inc. / Japan
    DFA Design for Asia Awards 2021 l Gold Award l Communication Design | Identity & Branding
    Read more

    The Hotel Koyanagi is a historic, traditional, Japanese-style ryokan hotel. Hotel chain Matsumoto Joju has  revitalised, and its new logo, featuring a pine tree, and designed in collaboration with Japanese crest artist Shoryu Hatoba, uses traditional techniques to represent the city of Matsumoto. Everything, from the graceful, contemporary typeface to the custom signage and uniforms, guest amenities and hotel website, was inspired by the local landscape, culture, history, and people, and expresses the Japanese art of living.

     

    artless Inc.

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