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    Fukunishi Honten Sumigura, Frame Inc. / Japan
    Fukunishi Honten Sumigura, Frame Inc. / Japan
    Fukunishi Honten Sumigura, Frame Inc. / Japan
    Fukunishi Honten Sumigura, Frame Inc. / Japan
    Fukunishi Honten Sumigura, Frame Inc. / Japan
    Fukunishi Honten Sumigura, Frame Inc. / Japan

    Fukunishi Honten Sumigura

    Frame Inc. / Japan

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    DFA Design for Asia Awards 2020 l Merit Award l Communication Design | Identity & Branding
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    To rebrand this well-known historical building, designers combined the Japanese character for the brand’s name with the radial pattern symbolising light to create its new logo. The main visual element of its barbecue restaurant menu’s logo is a cross-section of charcoal.

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