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    Customized Typography for Wushang, BRANDESSE ASSOCIATES / Mainland China
    Customized Typography for Wushang, BRANDESSE ASSOCIATES / Mainland China
    Customized Typography for Wushang, BRANDESSE ASSOCIATES / Mainland China
    Customized Typography for Wushang, BRANDESSE ASSOCIATES / Mainland China
    Customized Typography for Wushang, BRANDESSE ASSOCIATES / Mainland China
    Customized Typography for Wushang, BRANDESSE ASSOCIATES / Mainland China
    Customized Typography for Wushang, BRANDESSE ASSOCIATES / Mainland China

    Customized Typography for Wushang

    BRANDESSE ASSOCIATES / Mainland China

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    DFA Design for Asia Awards 2019 l Bronze Award l Communication Design ▪ Typography
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    PRESERVING TRADITIONAL KNOWLEDGE

    The custom-made typography is made with a reference to the history of typography in both Chinese and Western culture. Seeing similarities between Chinese and Western cursive scripts, designers apply the form of Chinese cursive on western alphabets. The typeface is designed to draw attention to Chinese calligraphy, which has been slowly forgotten and erased from the public’s mind.

     

     

    BRANDESSE ASSOCIATES

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