Imperfect, a Shop Tackling Food & Farming Issues
6D-K co., Ltd. / Japan
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DFA Design for Asia Awards 2020 l Grand Award with Special Mention | Gold Award l Communication Design | Identity & Branding
Well Food Market & Café, doing business as Imperfect, is not merely a shop to satisfy your sweet tooth and cravings for treats and munchies. Imperfect Omotesando café and candy store in Omotesando Hills, a luxury shopping complex in Tokyo, Japan, embeds important social messages in its overall branding campaign. “Do well by doing good” was chosen as its call to action slogan and theme to underscore personal and global well-being as well as social good.
