NAUN
Carpenter & Stone / Japan
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DFA Design for Asia Awards 2023 l Bronze Award l Communication Design | Identity & Branding
TIMELESS WABI-SABI DESIGN
This Japanese brand of tea marries tradition and innovation in its wabi-sabi aesthetics. Its visual system uses a grid system, ensuring consistent design while adding distinctive character to each product. To increase usability, an intuitive colour-coding aligns with different teas, simplifying selection, and to show impermanence, NAUN's colours are fleeting sunset hues, capturing wabi-sabi's essence. Beyond aesthetics, sustainability remains crucial: FSC-certified paper is used, and the single-paper design reduces environmental impact.
