Experience Japan Pictograms
株式會社日本設計中心 / 美國
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DFA亞洲最具影響力設計獎 2021 l 大獎優異作品
一圖勝千言
全球觀眾在觀賞2021年東京奧運開幕儀式時被提醒了競賽圖標是在1964年東京奧運首次面世並廣泛使用。為了傳承奧運精神，日本設計中心設計了一套全新圖標，宣揚日本旅遊。不同背景及語言文化的受眾易於理解圖標，有利宣傳、告示及傳意。
獨特、普及及靈活的設計展現遊客在日本的多種行程的可能性：飲食、文化節目、運動、景點，每個圖標反映日本別樹一幟的一面，吸引海外旅客，並鼓勵已在當地的遊客多花時間繼續探索日本。
