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Artworks

Truck Art Childfinder, Impact BBDO / Samar Minallah Khan / United Arab Emirates
Truck Art Childfinder, Impact BBDO / Samar Minallah Khan / United Arab Emirates
Truck Art Childfinder, Impact BBDO / Samar Minallah Khan / United Arab Emirates
Truck Art Childfinder, Impact BBDO / Samar Minallah Khan / United Arab Emirates
Truck Art Childfinder, Impact BBDO / Samar Minallah Khan / United Arab Emirates
Truck Art Childfinder, Impact BBDO / Samar Minallah Khan / United Arab Emirates
Truck Art Childfinder, Impact BBDO / Samar Minallah Khan / United Arab Emirates
Truck Art Childfinder, Impact BBDO / Samar Minallah Khan / United Arab Emirates
Truck Art Childfinder, Impact BBDO / Samar Minallah Khan / United Arab Emirates
Truck Art Childfinder, Impact BBDO / Samar Minallah Khan / United Arab Emirates

Truck Art Childfinder

Impact BBDO / Samar Minallah Khan / 阿拉伯聯合酋長國

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DFA亞洲最具影響力設計獎 2020 | 大獎
繼續

流動的公共服務宣傳
利用傳統藝術去解決社會問題
這些貨車就是一組流動的公共服務廣告板,將資訊傳播到幾乎不存在常規媒體報導的偏遠地區。受宣傳的影響,巴基斯坦全國大小社區的大眾更加警惕失蹤兒童的問題,並更加願意伸出援手。自從這項計劃啟動以來,藉著大眾撥打熱線電話而提供的線索,已經有八名失蹤兒童能夠家庭團聚。熱線從巴基斯坦全國39個不同的城市接到合共5,300多個電話。

 
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