Brand and Visual Identity for the Hong Kong Museum of Art
CoDesign Ltd. / 香港
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DFA亞洲最具影響力設計獎 2020 l 銅獎 l 傳訊設計 | 形象及品牌
香港藝術館的新縮寫標誌「HKMoA」 呼應翻新後的博物館大樓的風格，而精髓所在的「O」字，其鋒利的線條代表了香港受西方影響的現代文化，黑白漸變效果則令人聯想到中國水墨畫的美學。透過從文具到手機移動應用程式等的廣泛應用，這全新的品牌形象默默訴說博物館錯綜複雜的文化歷史。
