Artworks

Danish Crown – Towards a more sustainable future

Kontrapunkt / 丹麥

DFA亞洲最具影響力設計獎 2020 l 銀獎 l 傳訊設計 | 形象及品牌

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設計團隊與丹麥鮮肉批發商緊密合作，訂立出一個迎合今時今日著重環保意識的市場定位。新商標保留舊有的皇冠圖案，經稍作改良後，皇冠又可看成是三個人型組合而成，象徵員工上下同心協力，共創環保未來。新品牌形象簡潔亮眼，予人積極樂觀的感覺，加上訂製的字型，配上品牌短片及包裝設計，為客戶公司業務開新一章。

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