雋環
Alphabetical / 英國
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DFA亞洲最具影響力設計獎 2020 l 銀獎 l 傳訊設計 | 形象及品牌
BESPOKE是香港著名商場置地廣場的尊貴客戶會員制度。設計師專門研發出一個應用程式，電腦會根據每位會員的時裝品味，形成一組專屬的基因密碼。每個密碼圖案會為會員帶來各種度身訂造的消費優惠。圖案同時能分辨出會員的尊貴等級。設計師善用嶄新的軟件科技和簡潔的平面設計，拉近客戶與會員之間的關係。
