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Artworks

Taikoo Li - Mini-Programs Rebranding Campaign, Koikreative (Beijing) Consulting Co., Ltd. / The Mainland
Taikoo Li - Mini-Programs Rebranding Campaign, Koikreative (Beijing) Consulting Co., Ltd. / The Mainland
Taikoo Li - Mini-Programs Rebranding Campaign, Koikreative (Beijing) Consulting Co., Ltd. / The Mainland
Taikoo Li - Mini-Programs Rebranding Campaign, Koikreative (Beijing) Consulting Co., Ltd. / The Mainland
Taikoo Li - Mini-Programs Rebranding Campaign, Koikreative (Beijing) Consulting Co., Ltd. / The Mainland
Taikoo Li - Mini-Programs Rebranding Campaign, Koikreative (Beijing) Consulting Co., Ltd. / The Mainland
Taikoo Li - Mini-Programs Rebranding Campaign, Koikreative (Beijing) Consulting Co., Ltd. / The Mainland

三里屯太古里 - "潮不停流"會員小程序全新升級企劃

錦鯉互動（北京）顧問有限公司 / 內地

Further images

  • (View a larger image of thumbnail 1 ) Taikoo Li - Mini-Programs Rebranding Campaign, Koikreative (Beijing) Consulting Co., Ltd. / The Mainland
  • (View a larger image of thumbnail 2 ) Taikoo Li - Mini-Programs Rebranding Campaign, Koikreative (Beijing) Consulting Co., Ltd. / The Mainland
  • (View a larger image of thumbnail 3 ) Taikoo Li - Mini-Programs Rebranding Campaign, Koikreative (Beijing) Consulting Co., Ltd. / The Mainland
  • (View a larger image of thumbnail 4 ) Taikoo Li - Mini-Programs Rebranding Campaign, Koikreative (Beijing) Consulting Co., Ltd. / The Mainland
  • (View a larger image of thumbnail 5 ) Taikoo Li - Mini-Programs Rebranding Campaign, Koikreative (Beijing) Consulting Co., Ltd. / The Mainland
  • (View a larger image of thumbnail 6 ) Taikoo Li - Mini-Programs Rebranding Campaign, Koikreative (Beijing) Consulting Co., Ltd. / The Mainland
  • (View a larger image of thumbnail 7 ) Taikoo Li - Mini-Programs Rebranding Campaign, Koikreative (Beijing) Consulting Co., Ltd. / The Mainland
DFA亞洲最具影響力設計獎 2024 l 銅獎 l 數碼及動態設計 | 網頁
繼續

數碼步伐

2023年8月，北京三里屯太古里以「潮不停流」為口號進行品牌重塑企劃，推出全新升級版的微信會員小程序，提升用戶體驗同時呈現全新品牌形象。亮點之一是創新的3D虛擬城市，型格虛擬模特兒在其中走秀，實現線上與線下活動的互動結合。樂高中國新年活動等項目成功推動品牌參與度，會員數量和每日瀏覽量均顯著增加，印證平台的商業潛力。

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