Artworks

FILA's 50th anniversary FBOX logo

Thonik / 荷蘭

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DFA亞洲最具影響力設計獎 2024 l 銀獎 l 數碼及動態設計 | 影片

繼續

不朽進化
為紀念 FILA 50 週年，Thonik 重新演繹品牌經典的 FBOX 標誌，以設計手法豐富品牌的運動歷史淵源。項目在中國成都的 FBOX 50 週年期間限定活動亮相，呈現網球等運動系列影片，運用數碼技術令標誌煥發全新生命力。設計保留原 FBOX 標誌的精髓，同時引入時下的色彩和質感元素。這種嶄新且具創意的設計手法成功將 FILA 與設計觸覺敏銳的新一代連繫，展示了運動品牌形象的蛻變。

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