Artworks

PROUD LIBERICA COFFEE

LIFULL / 日本

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DFA亞洲最具影響力設計獎 2024 l 金獎 l 傳訊設計 | 市場企劃

繼續

甜蜜的改變
當咖啡成為許多人日常生活的一部分，咖啡農卻往往難以從這全球風行的飲料受惠，特別是在昔日的主要咖啡生產國菲律賓。面對激烈競爭、咖啡銹病以及國際咖啡企業壟斷市場等挑戰，許多菲律賓咖啡農均陷入貧困。作為應對，這款「透明」咖啡糖漿應運而生，透過將咖啡葉、木、花朵和果皮等廢棄物轉化為具商業潛力的產品，為咖啡農增加收入。這款靈活的咖啡糖漿不但適用於多款食譜，裡裡外外亦透明度十足，從製造流程到農民收入，全部均清晰公開。網站詳細羅列農民、工廠和包裝等支出成本，讓消費者一目了然。這項目不僅帶來嶄新的咖啡體驗，亦有效提高咖啡農的收入，創造數以百萬美元計的原材料價值。

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