Artworks

Okayama Destination Campaign

iyamadesign inc. / 日本

DFA亞洲最具影響力設計獎 2023 l 金獎 l 傳訊設計 | 市場企劃

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在競爭激烈的國內旅遊市場當中，位於瀨戶內海以北的日本本州岡山縣利用裝置藝術吸引遊客，以彩色紙帶和膠貼創作獨特路標，引領探索該地的景點。不同形式的藝術裝置利用常見材料，體現岡山縣的自然與文化之美。以彩色紙帶和膠貼創作獨特的路標，指引遊客欣賞該地的自然和文化風景。

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