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HAPPINESS SANS, Hyundai Department Store Co., Ltd / Korea
HAPPINESS SANS, Hyundai Department Store Co., Ltd / Korea
HAPPINESS SANS, Hyundai Department Store Co., Ltd / Korea
HAPPINESS SANS, Hyundai Department Store Co., Ltd / Korea
HAPPINESS SANS, Hyundai Department Store Co., Ltd / Korea
HAPPINESS SANS, Hyundai Department Store Co., Ltd / Korea
HAPPINESS SANS, Hyundai Department Store Co., Ltd / Korea
HAPPINESS SANS, Hyundai Department Store Co., Ltd / Korea
HAPPINESS SANS, Hyundai Department Store Co., Ltd / Korea
HAPPINESS SANS, Hyundai Department Store Co., Ltd / Korea

HAPPINESS SANS

Hyundai Department Store Co., Ltd / 韓國

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DFA亞洲最具影響力設計獎 2022 l 銅獎 l 傳訊設計 | 字體設計
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視覺滿足 

「Happiness Sans」是為現代汽車旗下的百貨公司所研發的字體,其名稱來自公司 “為世界帶來歡樂”的宗旨。歌德風格字體的優美曲線,表達出手寫字體的美感。方正的韓文字體加入手寫文字的温度。增闊的字距增強字形在各媒介上的可讀性。字體可用度高,是百貨公司品牌形象的主要視覺元素,應用於實體店面及線上宣傳。

 

Hyundai Department Store Co., Ltd

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