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Artworks
Hidden black file of KENDRICK LAMAR
GO Inc. / JapanFurther images
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DFA Design for Asia Awards 2019 l Merit Award l Communication Design ▪ Marketing CampaignsGOOD KID IN TOKYO CITY
Despite a household name and the first Pulitzer Prize-winning rapper, Kendrick Lamar remains a lesser-known musician in Japan. A series of 13 posters, designed to resemble redacted documents, reinforce Lamar’s image as an overtly political and outspoken musician and activist. The campaign successfully increases Lamar’s Twitter mention in Japan.
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