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Artworks
INCL
BGAD / Mainland ChinaFurther images
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DFA Design for Asia Awards 2019 l Silver Award l Communication Design ▪ Identity and Branding
CREATIVE VANGUARD
The logo design for the advertising agency INCL reflects the company's contemporary vision on the notion of creativity and its emphasis on diversity. The ellipsis motif embodies a tension between the known and the unknown, from which ingenuity and new ideas are born. Contrary to conventional agency's logo that highlights individual talent, the ellipsis symbolises plurality, further distinguishing the brand identity of the local small-scale agency from the majority. In three circles, the design expresses the agency's complex and unique perspective on communication and creativity.
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