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Artworks
The Learning Station CROSSLIGHT - Signage
Arata Takemoto Design / JapanFurther images
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DFA Design for Asia Awards 2019 l Gold Award l Communication Design ▪ Identity and Branding
Crossroads of Faith and Knowledge
The Learning Station CROSSLIGHT was built to commemorate the 50th anniversary of Baiko Gakuin University, one of the oldest Christian higher education institutions in Japan. Designed to be complementary to each other, both logo and signage are composed of crossing lines. The logo and signage designs are a tribute to the light and cross motif of the university's logo. The easily recognizable signage system, each featuring a cross-shaped guiding sign and letters of the alphabet indicating different facilities. Not only does the signage invoke a central symbol of the Christian faith, but it also serves its intended functions effectively. The communicative tool for giving direction takes on a philosophical significance when the design is examined in light of a Bible verse from Proverbs 16:9, which reads, "the heart of man plans his way, but the Lord establishes his steps." The cross also alludes to interaction and crossings, which are also critical elements in the quest of knowledge and values. Immersing themselves in faith and learning, Baiko Gakuin students will find not only their way around campus thanks to the signage system, but also find their place in the world in moments of recollection and reflection before the inspiring design.
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