Chinese Golden Rooster Award, gdpartner / Chinese Mainland

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Chinese Golden Rooster Award

gdpartner / Chinese Mainland

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DFA Design for Asia Awards 2025 l Merit Award l Communication Design | Poster

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Frames of Light

Inspired by the shifting glow of a film projector, the visual identity for the 37th Golden Rooster Awards translates cinematic movement into form. The “3” unfurls like a seagull over Xiamen’s coast, while black and gold hues evoke the award’s enduring radiance and gravitas.

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