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    TANUKI NOBORU Bldg., MOTIVE Inc. / Japan
    TANUKI NOBORU Bldg., MOTIVE Inc. / Japan
    TANUKI NOBORU Bldg., MOTIVE Inc. / Japan
    TANUKI NOBORU Bldg., MOTIVE Inc. / Japan
    TANUKI NOBORU Bldg., MOTIVE Inc. / Japan
    TANUKI NOBORU Bldg., MOTIVE Inc. / Japan
    TANUKI NOBORU Bldg., MOTIVE Inc. / Japan
    TANUKI NOBORU Bldg., MOTIVE Inc. / Japan
    TANUKI NOBORU Bldg., MOTIVE Inc. / Japan
    TANUKI NOBORU Bldg., MOTIVE Inc. / Japan

    TANUKI NOBORU Bldg.

    MOTIVE Inc. / Japan

    Further images

    • (View a larger image of thumbnail 1 ) JONGGA KIMCHI BLAST TOKYO, DAESANG / Korea
    • (View a larger image of thumbnail 2 ) JONGGA KIMCHI BLAST TOKYO, DAESANG / Korea
    • (View a larger image of thumbnail 3 ) JONGGA KIMCHI BLAST TOKYO, DAESANG / Korea
    • (View a larger image of thumbnail 4 ) JONGGA KIMCHI BLAST TOKYO, DAESANG / Korea
    • (View a larger image of thumbnail 5 ) JONGGA KIMCHI BLAST TOKYO, DAESANG / Korea
    • (View a larger image of thumbnail 6 ) JONGGA KIMCHI BLAST TOKYO, DAESANG / Korea
    • (View a larger image of thumbnail 7 ) JONGGA KIMCHI BLAST TOKYO, DAESANG / Korea
    • (View a larger image of thumbnail 8 ) JONGGA KIMCHI BLAST TOKYO, DAESANG / Korea
    • (View a larger image of thumbnail 9 ) JONGGA KIMCHI BLAST TOKYO, DAESANG / Korea
    • (View a larger image of thumbnail 10 ) JONGGA KIMCHI BLAST TOKYO, DAESANG / Korea
    DFA Design for Asia Awards 2025 l Merit Award l Communication Design | Identity & Branding
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    Guided by Light

    Echoing the building’s architectural theme of illumination, the wayfinding design transforms light itself into a guide. Obliquely laid stone tiles and selectively whitened joints form subtle “rays” that draw visitors inward, directing flow with quiet precision. These glowing lines continue through corridors and elevators, leading to each tenant’s entrance, while playful tanuki motifs—derived from Japanese folklore—add a touch of local wit to the journey.

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