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Artworks
Dance Playground
Studio Dialogue Ltd., Partnership / ThailandFurther images
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DFA Design for Asia Awards 2025 l Gold Award l Communication Design l Identity & Branding
Letters in Motion
Not only bodies can dance—words can too. The visual identity for Dance Playground turns typography into choreography, designed through a series of custom letterforms that mirror the diverse dance styles featured in the programme. Each glyph carries its own rhythm—some sharp and syncopated, others fluid and lyrical—capturing the individuality of movement. A vivid neon green ignites the composition, channeling the pulse of performance and the spirit of play. Motion-inspired lines sweep across layouts like traces of choreography, uniting a cohesive system that extends across posters, online platforms, event tickets, and merchandise. The result is a visual language that dances between precision and spontaneity—energetic, tactile, and alive—embodying a community where rhythm, creativity, and connection move as one.
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