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Artworks
Timebank The Game
YU & CO. (LAB) LIMITED / Hong KongFurther images
DFA Design for Asia Awards 2024 l Bronze Award l Service & Experience Design l ExperienceEco Quest
Designed as a six-week alternate reality experiment, this project merges environmental art with serious gaming to inspire climate action and social well-being. Players earn ‘Time Coins’ by completing real-world eco-missions such as beach clean-ups and energy conservation. Their progress is tracked in a virtual world, promoting a blend of ecological responsibility and collaboration. Through immersive gameplay and real-life environmental initiatives, participants are empowered to make tangible, positive impacts while fostering a sustainable future.