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    Taikoo Li - Mini-Programs Rebranding Campaign, Koikreative (Beijing) Consulting Co., Ltd. / The Mainland
    Taikoo Li - Mini-Programs Rebranding Campaign, Koikreative (Beijing) Consulting Co., Ltd. / The Mainland
    Taikoo Li - Mini-Programs Rebranding Campaign, Koikreative (Beijing) Consulting Co., Ltd. / The Mainland
    Taikoo Li - Mini-Programs Rebranding Campaign, Koikreative (Beijing) Consulting Co., Ltd. / The Mainland
    Taikoo Li - Mini-Programs Rebranding Campaign, Koikreative (Beijing) Consulting Co., Ltd. / The Mainland
    Taikoo Li - Mini-Programs Rebranding Campaign, Koikreative (Beijing) Consulting Co., Ltd. / The Mainland
    Taikoo Li - Mini-Programs Rebranding Campaign, Koikreative (Beijing) Consulting Co., Ltd. / The Mainland

    Taikoo Li - Mini-Programs Rebranding Campaign

    Koikreative (Beijing) Consulting Co., Ltd. / The Mainland

    Further images

    • (View a larger image of thumbnail 1 ) SKIN ORDER, THE END DESIGN / The Mainland
    • (View a larger image of thumbnail 2 ) SKIN ORDER, THE END DESIGN / The Mainland
    • (View a larger image of thumbnail 3 ) SKIN ORDER, THE END DESIGN / The Mainland
    • (View a larger image of thumbnail 4 ) SKIN ORDER, THE END DESIGN / The Mainland
    • (View a larger image of thumbnail 5 ) SKIN ORDER, THE END DESIGN / The Mainland
    • (View a larger image of thumbnail 6 ) SKIN ORDER, THE END DESIGN / The Mainland
    • (View a larger image of thumbnail 7 ) SKIN ORDER, THE END DESIGN / The Mainland
    DFA Design for Asia Awards 2024 l Bronze Award l Digital & Motion Design | Website
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    Digital Stride

    In August 2023, Taikoo Li Sanlitun in Beijing rebranded with the slogan ‘Let’s Fashion Forward,’ unveiling a revamped WeChat mini-programme to enhance user experience and reflect the new brand image. A standout feature is the innovative 3D virtual city, where stylish virtual models walk the runway, bridging online and on-site interactions. The integration of events like the Lego China New Year campaign has driven engagement, with a notable rise in membership and daily views, showcasing the platform’s commercial potential.

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