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    FILA's 50th anniversary FBOX logo, Thonik / Netherlands
    FILA's 50th anniversary FBOX logo, Thonik / Netherlands
    FILA's 50th anniversary FBOX logo, Thonik / Netherlands
    FILA's 50th anniversary FBOX logo, Thonik / Netherlands
    FILA's 50th anniversary FBOX logo, Thonik / Netherlands
    FILA's 50th anniversary FBOX logo, Thonik / Netherlands
    FILA's 50th anniversary FBOX logo, Thonik / Netherlands

    FILA's 50th anniversary FBOX logo

    Thonik / Netherlands

    Further images

    • (View a larger image of thumbnail 1 ) SKIN ORDER, THE END DESIGN / The Mainland
    • (View a larger image of thumbnail 2 ) SKIN ORDER, THE END DESIGN / The Mainland
    • (View a larger image of thumbnail 3 ) SKIN ORDER, THE END DESIGN / The Mainland
    • (View a larger image of thumbnail 4 ) SKIN ORDER, THE END DESIGN / The Mainland
    • (View a larger image of thumbnail 5 ) SKIN ORDER, THE END DESIGN / The Mainland
    • (View a larger image of thumbnail 6 ) SKIN ORDER, THE END DESIGN / The Mainland
    • (View a larger image of thumbnail 7 ) SKIN ORDER, THE END DESIGN / The Mainland
    DFA Design for Asia Awards 2024 l Silver Award l Digital & Motion Design l Video
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    Timeless Evolution
    To commemorate FILA's 50th anniversary, Thonik reimagined the iconic FBOX logo, blending the brand's rich sporting history with contemporary design. Presented at the FBOX anniversary pop-up event in Chengdu, China, the project featured a series of videos showcasing tennis and other sports, using digital techniques to bring the logo to life. The essence of the original FBOX logo was carefully maintained, though with contemporary colour and textural elements. Thonik’s fresh, innovative approach resonated with attendees, connecting FILA’s legacy with a new design-conscious audience and demonstrating the thoughtful evolution of sports branding.

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