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Artworks
Font Development for Urban Branding
The Urban Brand Research Institute / KoreaFurther images
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DFA Design for Asia Awards 2024 l Merit Award l Communication Design | Marketing Campaign
Cultural Imprint
The Jeongnimsaji project merges tradition and community by transforming local heritage into fonts. Developed with the participation of 150 local residents, the fonts capture the architectural essence of Jeongnimsaji and the free-spirited handwriting of poet Shin Dong-yeop. These typefaces serve as a lasting medium for cultural expression and identity.
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