The poster design for MUJI Campsites embodies the theme of ‘Coexistence with Nature’, emphasising the beauty and importance of nature. Using the traditional woodblock printing technique, the design focuses on the strength and vitality of plant roots, symbolising the unseen yet essential forces that allow plants to flourish and bloom. The visuals reflect MUJI’s minimalist philosophy, highlighting nature’s power and quiet elegance while reinforcing the message of harmonious living with the natural world.