-
Artworks
MUJI Campsite “Embroidery”
garden inc. / JapanFurther images
DFA Design for Asia Awards 2024 l Bronze Award l Communication Design | Poster
Nature’s Craft
MUJI Campsites embody the philosophy of ‘Coexistence with Nature,’ using natural landscapes and minimal facilities to highlight the beauty and importance of nature. The poster visuals reflect this message, likening the joy of camping to the slow, meticulous process of embroidery. Each poster faithfully showcases intricate, life-sized embroideries, which were painstakingly crafted over the course of nine months. These designs celebrate the simple, time-consuming pleasures of camping, encouraging a deeper connection with the natural world.
