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Artworks
CLUB HARIE Haneda Airport Limited Package
Ono and Associates Inc. / JapanFurther images
DFA Design for Asia Awards 2024 l Bronze Award l Communication Design | Packaging
Skybound Delight
This special edition packaging for baumkuchen, exclusively sold at Haneda Airport, brings the excitement of travel and discovery to life. The design features an airplane graphic on the wrapping paper that appears to fly, creating a jet cloud as the box is opened. Inside, a reusable box showcases a detailed map of Haneda Airport, with two designs that can be collected to form the full map. Exclusively available at Haneda, this innovative packaging has increased sales by blending creativity and functionality, delivering a memorable and engaging customer experience.
