The HUSHIGUANG Art Eco Site is a pioneering cultural and tourism destination in the Yangtze River Delta, blending art, technology and ecological experiences. Developed by leading institutions, it features works from 27 young creators and in-situ pieces by seven artists. Inspired by the textures of local stone carvings and water patterns, the project’s branding revolves around the Chinese character hu, symbolising communication and regional identity. The vibrant orange and nature-inspired green emphasise the brand's artistic energy, resulting in a distinctive regional art brand.