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Artworks
Seoul Construction Fence Design Guideline
SUNNY ISLAND / KoreaFurther images
DFA Design for Asia Awards 2024 l Silver Award l Communication Design | Marketing Campaign
Engaging Solution
Construction site signage is usually utilitarian, but this design transforms it into a vibrant, engaging experience. Developed as part of the Seoul Metropolitan Government’s public design improvement initiative, the Seoul Construction Site Fence Design Guide brings 'fun communication' to construction zones. By incorporating local proverbs and idioms such as 'Jump on the bandwagon', and by referencing specific areas, the signage fosters a sense of community and pride in Seoul. Its flexible design framework allows local managers to tailor the concept to their own regions, turning everyday fences into playful yet meaningful public spaces.
