-
Artworks
Aoyama Ototo
bluelake inc. / JapanFurther images
-
(View a larger image of thumbnail 1
)
-
(View a larger image of thumbnail 2
)
-
(View a larger image of thumbnail 3
)
-
(View a larger image of thumbnail 4
)
-
(View a larger image of thumbnail 5
)
-
(View a larger image of thumbnail 6
)
-
(View a larger image of thumbnail 7
)
-
(View a larger image of thumbnail 8
)
-
(View a larger image of thumbnail 9
)
DFA Design for Asia Awards 2024 l Silver Award l Communication Design | Identity & Branding
Playful Sophistication
Aoyama Ototo’s communication design is a light-hearted balance of the traditional and contemporary. Reflecting their signature charcoal-grilled fish, the restaurant’s identity centres on traditional gyotaku charcoal fish prints, created here by pop illustrator Naoto Kawashima (aka 'Toto Art'). The black-and-white motif’s contrast with the muted interior generates a playful energy that resonates with younger and international audiences. The website extends the experience with randomised fish images that simulate the print effect. The design helped the restaurant increase foot traffic and earn a place in the 2023 Michelin Guide’s New Selection. -
(View a larger image of thumbnail 1
)
