Syrup for Change
Coffee has become a daily staple for many, yet coffee farmers, particularly in the Philippines, often struggle to benefit from its global success. Once a major coffee producer, the Philippines now faces challenges such as increased competition, crop diseases like coffee rust and the dominance of international coffee businesses. As a result, many farmers remain trapped in poverty. To address this, a transparent coffee syrup has been created to support these farmers by transforming waste materials such as coffee leaves, wood, flowers and cascara into commercially viable products. While the versatile syrup complements a variety of recipes, it also embodies transparency at every step, from the manufacturing process to the earnings of the farmers. Consumers can see exactly how much goes to farmers, factories and packaging, with all details disclosed on the project’s website. This initiative not only introduces a new coffee experience but also aims to increase farmers' incomes, potentially generating millions in additional raw material value.