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Artworks
kyungokchae
Kyungokchae / KoreaFurther images
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DFA Design for Asia Awards 2023 l Bronze Award l Communication Design | Identity & Branding
CHAMPIONING HERITAGE
A harmonious blend of tradition and modernity, the design for the revered herbal medicine and health food brand from Korea embodies the ethos of "modernisation of tradition." The brand transforms the perception of herbal medicine through chic, boutique-like spaces featuring Korea's ondol heated floors, and with a sustainable approach against over-packaging, it successfully redefines luxury in the health food sector and appeals to eco-conscious consumers.
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