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    Type–11, Mak Kai Hang, Keith Tam (Centre for Communication Design, Hong Kong Design Institute), Dr. Cheung Sing Hang / Hong Kong
    Type–11, Mak Kai Hang, Keith Tam (Centre for Communication Design, Hong Kong Design Institute), Dr. Cheung Sing Hang / Hong Kong
    Type–11, Mak Kai Hang, Keith Tam (Centre for Communication Design, Hong Kong Design Institute), Dr. Cheung Sing Hang / Hong Kong
    Type–11, Mak Kai Hang, Keith Tam (Centre for Communication Design, Hong Kong Design Institute), Dr. Cheung Sing Hang / Hong Kong
    Type–11, Mak Kai Hang, Keith Tam (Centre for Communication Design, Hong Kong Design Institute), Dr. Cheung Sing Hang / Hong Kong
    Type–11, Mak Kai Hang, Keith Tam (Centre for Communication Design, Hong Kong Design Institute), Dr. Cheung Sing Hang / Hong Kong

    Type–11

    Mak Kai Hang, Keith Tam (Centre for Communication Design, Hong Kong Design Institute), Dr. Cheung Sing Hang / Hong Kong

    Further images

    • (View a larger image of thumbnail 1 ) UNI Green Series, Dress Green Limited / Hong Kong
    • (View a larger image of thumbnail 2 ) UNI Green Series, Dress Green Limited / Hong Kong
    • (View a larger image of thumbnail 3 ) UNI Green Series, Dress Green Limited / Hong Kong
    • (View a larger image of thumbnail 4 ) UNI Green Series, Dress Green Limited / Hong Kong
    • (View a larger image of thumbnail 5 ) UNI Green Series, Dress Green Limited / Hong Kong
    • (View a larger image of thumbnail 6 ) UNI Green Series, Dress Green Limited / Hong Kong
    DFA Design for Asia Awards 2022 l Merit Award l Service & Experience Design
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    EVERYDAY AESTHETICS

    Little research has been done in Chinese typography, so the design team decided to look into how much typography matters. This exhibition presents a mixture of real-life user experience and academic research in the context of a convenience store to explore how typography functions in daily life, from the small print on packaging to signage systems.

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