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    Haman Watermelon Project, HANJIN / Korea
    Haman Watermelon Project, HANJIN / Korea
    Haman Watermelon Project, HANJIN / Korea
    Haman Watermelon Project, HANJIN / Korea
    Haman Watermelon Project, HANJIN / Korea
    Haman Watermelon Project, HANJIN / Korea
    Haman Watermelon Project, HANJIN / Korea
    Haman Watermelon Project, HANJIN / Korea
    Haman Watermelon Project, HANJIN / Korea

    Haman Watermelon Project

    HANJIN / Korea

    Further images

    • (View a larger image of thumbnail 1 ) Haman Watermelon Project, HANJIN / Korea
    • (View a larger image of thumbnail 2 ) Haman Watermelon Project, HANJIN / Korea
    • (View a larger image of thumbnail 3 ) Haman Watermelon Project, HANJIN / Korea
    • (View a larger image of thumbnail 4 ) Haman Watermelon Project, HANJIN / Korea
    • (View a larger image of thumbnail 5 ) Haman Watermelon Project, HANJIN / Korea
    • (View a larger image of thumbnail 6 ) Haman Watermelon Project, HANJIN / Korea
    • (View a larger image of thumbnail 7 ) Haman Watermelon Project, HANJIN / Korea
    • (View a larger image of thumbnail 8 ) Haman Watermelon Project, HANJIN / Korea
    • (View a larger image of thumbnail 9 ) Haman Watermelon Project, HANJIN / Korea
    DFA Design for Asia Awards 2020 l Merit Award l Communication Design | Marketing Campaign
    Read more

    In this promotional campaign to help Korean watermelon farmers, designers worked on both visual communications and user experience design. The team converted complex off-line distribution into an express delivery service, connecting customers and farmers within a D2C (Direct to Customer) structure, and the designers created a set of logotypes, graphic motifs and brand colours inspired by watermelon farming.

     

    HANJIN

     
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