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    Type Directors Club Annual Exhibition in Taiwan, Ken-tsai Lee Design Lab / Taiwan Tech / Taiwan
    Type Directors Club Annual Exhibition in Taiwan, Ken-tsai Lee Design Lab / Taiwan Tech / Taiwan
    Type Directors Club Annual Exhibition in Taiwan, Ken-tsai Lee Design Lab / Taiwan Tech / Taiwan
    Type Directors Club Annual Exhibition in Taiwan, Ken-tsai Lee Design Lab / Taiwan Tech / Taiwan
    Type Directors Club Annual Exhibition in Taiwan, Ken-tsai Lee Design Lab / Taiwan Tech / Taiwan
    Type Directors Club Annual Exhibition in Taiwan, Ken-tsai Lee Design Lab / Taiwan Tech / Taiwan
    Type Directors Club Annual Exhibition in Taiwan, Ken-tsai Lee Design Lab / Taiwan Tech / Taiwan
    Type Directors Club Annual Exhibition in Taiwan, Ken-tsai Lee Design Lab / Taiwan Tech / Taiwan

    Type Directors Club Annual Exhibition in Taiwan

    Ken-tsai Lee Design Lab / Taiwan Tech / Taiwan

    Further images

    • (View a larger image of thumbnail 1 ) Haman Watermelon Project, HANJIN / Korea
    • (View a larger image of thumbnail 2 ) Haman Watermelon Project, HANJIN / Korea
    • (View a larger image of thumbnail 3 ) Haman Watermelon Project, HANJIN / Korea
    • (View a larger image of thumbnail 4 ) Haman Watermelon Project, HANJIN / Korea
    • (View a larger image of thumbnail 5 ) Haman Watermelon Project, HANJIN / Korea
    • (View a larger image of thumbnail 6 ) Haman Watermelon Project, HANJIN / Korea
    • (View a larger image of thumbnail 7 ) Haman Watermelon Project, HANJIN / Korea
    • (View a larger image of thumbnail 8 ) Haman Watermelon Project, HANJIN / Korea
    DFA Design for Asia Awards 2020 l Merit Award l Communication Design | Typography
    Read more

    Designed for the New York Type Directors Club Annual Exhibition in Taiwan, the visual identity drew inspiration from both Chinese type and Latin fonts. Fragmented alphabets are placed on top of eight basic strokes, the foundations of Chinese characters, printed in primary colours. The juxtaposition of fonts conveys the multicultural context of the exhibition.

     

    Ken-tsai Lee Design Lab / Taiwan Tech

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