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Artworks
Public Media Art “WAVE”
d'strict holdings, Inc. / KoreaFurther images
DFA Design for Asia Awards 2020 l Silver Award l Communication Design | Marketing Campaign
Commissioned to attract visitors and increase the value of the real estate, WAVE’s design team reimagined outdoor public media, transforming a digital billboard into a mesmerising new media art installation in downtown Seoul. Making use of the massive L-shaped LED display on the top of the building, they created a video giving an illusion of crashing waves in a hollow tank. The project was an instant hit, attracting huge crowds.
