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    Danish Crown – Towards a more sustainable future, Kontrapunkt / Denmark
    Danish Crown – Towards a more sustainable future, Kontrapunkt / Denmark
    Danish Crown – Towards a more sustainable future, Kontrapunkt / Denmark
    Danish Crown – Towards a more sustainable future, Kontrapunkt / Denmark
    Danish Crown – Towards a more sustainable future, Kontrapunkt / Denmark
    Danish Crown – Towards a more sustainable future, Kontrapunkt / Denmark
    Danish Crown – Towards a more sustainable future, Kontrapunkt / Denmark

    Danish Crown – Towards a more sustainable future

    Kontrapunkt / Denmark

    Further images

    • (View a larger image of thumbnail 1 ) Haman Watermelon Project, HANJIN / Korea
    • (View a larger image of thumbnail 2 ) Haman Watermelon Project, HANJIN / Korea
    • (View a larger image of thumbnail 3 ) Haman Watermelon Project, HANJIN / Korea
    • (View a larger image of thumbnail 4 ) Haman Watermelon Project, HANJIN / Korea
    • (View a larger image of thumbnail 5 ) Haman Watermelon Project, HANJIN / Korea
    • (View a larger image of thumbnail 6 ) Haman Watermelon Project, HANJIN / Korea
    • (View a larger image of thumbnail 7 ) Haman Watermelon Project, HANJIN / Korea
    DFA Design for Asia Awards 2020 l Silver Award l Communication Design | Identity & Branding
    Read more

    Working closely with meat producer Danish Crown, the studio helped to improve their position in the sustainability-minded market. Their revamped logo keeps the iconic crown, but can also be seen as three human figures collaborating, representing Danish Crown workers, farmers and management in a circle seeking better solutions for a sustainable future. Bold, clear and optimistic, the new brand identity announces that the company is ready to start a brand new chapter. This well-rounded rebranding campaign, which is combined with customised typography, a video and new packaging, is both memorable and effective.

     

    Kontrapunkt

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