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    K11 Craft & Guild Foundation, Toby Ng Design / Hong Kong
    K11 Craft & Guild Foundation, Toby Ng Design / Hong Kong
    K11 Craft & Guild Foundation, Toby Ng Design / Hong Kong
    K11 Craft & Guild Foundation, Toby Ng Design / Hong Kong
    K11 Craft & Guild Foundation, Toby Ng Design / Hong Kong
    K11 Craft & Guild Foundation, Toby Ng Design / Hong Kong
    K11 Craft & Guild Foundation, Toby Ng Design / Hong Kong
    K11 Craft & Guild Foundation, Toby Ng Design / Hong Kong
    K11 Craft & Guild Foundation, Toby Ng Design / Hong Kong
    K11 Craft & Guild Foundation, Toby Ng Design / Hong Kong

    K11 Craft & Guild Foundation

    Toby Ng Design / Hong Kong

    Further images

    • (View a larger image of thumbnail 1 ) Haman Watermelon Project, HANJIN / Korea
    • (View a larger image of thumbnail 2 ) Haman Watermelon Project, HANJIN / Korea
    • (View a larger image of thumbnail 3 ) Haman Watermelon Project, HANJIN / Korea
    • (View a larger image of thumbnail 4 ) Haman Watermelon Project, HANJIN / Korea
    • (View a larger image of thumbnail 5 ) Haman Watermelon Project, HANJIN / Korea
    • (View a larger image of thumbnail 6 ) Haman Watermelon Project, HANJIN / Korea
    • (View a larger image of thumbnail 7 ) Haman Watermelon Project, HANJIN / Korea
    • (View a larger image of thumbnail 8 ) Haman Watermelon Project, HANJIN / Korea
    • (View a larger image of thumbnail 9 ) Haman Watermelon Project, HANJIN / Korea
    • (View a larger image of thumbnail 10 ) Haman Watermelon Project, HANJIN / Korea
    DFA Design for Asia Awards 2020 l Silver Award l Communication Design | Identity & Branding
    Read more

    The K11 Craft & Guild Foundation is a non-profit organisation for the conservation and preservation of traditional Chinese craftsmanship. Centred on artistry and artisanship, the brand identity expresses considerable expertise in each established craft. The logo is a modern interpretation of the Chinese character for 'craft' to signify the spirit of craftsmanship, and the clean, sharp corners of the English wordmark show the intrinsic nature of craftsmanship. The logo’s minimal design leaves room for interpretation, and ultimately translates to versatility in application. The logo also doubles as a graphic element that can be printed on promotional products.

     

    Toby Ng Design

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